Name the shop: let the name of a small shop amazing

"Name is gold, good name is Fu", open craft gift shop, good name is the first move to attract customers' attention. Nowadays, people pay more and more attention to "visual impact". Personalized store names can create selling points, and can reveal their cultural taste, interest style and business characteristics. The name of a store should have certain cultural connotation and publicity effect. A brand new and easy to remember, loud and popular, can make customers remember and impress deeply.

Specifically speaking, the requirements for the name of the store are as follows

1、 The name of craft and gift shop should be easy to understand

Open craft gift shop is facing the mass consumer groups, so try to be easy to understand when naming, don't be wordy. Some shop names are not conducive to communication. For example, the name of a gold shop is "Xinming", and the word "Mao" is added to those who make wood products crafts. For the craft and gift shop with auspicious pictures, the word "Feng" is specially written as "Qu" in traditional Chinese characters. This will cause a lot of customers are not easy to identify your shop name, and affect the communication effect.

The name of "Carpenter Tan" can be said to be vulgar and elegant, with a strong color of traditional culture, has been widely recognized by people. Carpenter, as a traditional woodworking craftsman in China, has a strong local flavor which brings Luban and other series of associations. It is a symbol of diligence and wisdom. Taking the surname "Tan" is in line with the traditional Chinese naming habit and gives a strong sense of history. "Tan" and "Tan" are homophonic, and sandalwood is a symbol of auspiciousness in Chinese folk, which has the function of avoiding evil spirits and exorcising evil spirits.

It has been proved that this name has good communication effect in actual communication.

2、 The name of the shop should be loud, easy to remember, and easy to spread. To achieve this, we should not only pay attention to the charm and fluency of the language, but also grasp the psychological and spiritual needs of customers to resonate with customers' psychology. With such names, customers are generally easy to remember, and also willing to spread, especially some more humorous, with deep connotation of the name.

Store name should have the characteristics of craft gift

3、 If you can see the name of "crystal" or "crystal" in the shop, it is necessary to make the name of the shop "crystal clear" and let the customers know that the "crystal" of the shop is "crystal". The name related to craft gifts, loud and eye-catching, will add vitality to your craft gifts and bring great benefits. Xiaohang opened a bamboo charcoal shop, named "Tanweng". It was named after Bai Juyi's well-known Tang poem. It was impressive, and a bronze statue of a charcoal vendor at the door brought a lot of popularity to the shop.

4、 Store name should be full of cultural connotation

A shop name must have rich and profound cultural connotation, not too vulgar. For example, jewelry stores can not be called "Dafa", "Fugui" and other names. When giving a name to a shop, its cultural connotation must be considered from many aspects, such as the historical and cultural origin, the characteristics of the craft gifts and so on. The well-known chain fashion stone jewelry stone story can be described as a successful model.

As the original name of a dream of Red Mansions, the story of stone makes people want to cut back on jade, jadeite, agate and other official household goods. At the same time, the study of dream of Red Mansions has far-reaching influence. It seems that a dream of Red Mansions is like a complex. Every Chinese girl has a love story like a red chamber in her heart. Thanks to its good name, shitouji has spread over more than 30 provinces (autonomous regions, cities) and hundreds of secondary cities in China in a few years. The speed of investment promotion is known as the miracle of China's contemporary brand chain operation: the name shitouji can be attributed to. Thus, a good store name is not only the name itself, but also the creator of profits and the promoter of interests. Naming is good or bad, directly affects the operation of shops.

5、 Avoid similarities

Some people are used to following suit, and they are no exception in the aspect of shop name. Some even directly embezzle other people's shop names. For example, when others name "Huafei" and he takes "Huashi Huafei", there is no innovation. Therefore, the shop name must have its own unique personality and connotation in order to effectively attract the attention of customers. At the same time, there are certain skills in naming

1. Using popular elements to name, the effect is twice the result with half the effort. After meteor garden became popular, a fashion handicraft shop near a university was renamed meteor garden, attracting many young patrons.

2. Homophonic naming, which is a common way for craft and gift shops to name. A handicraft shop named "Lan Bo Wan". This name not only sounds good, but also carefully - Transliteration of "number one" means the number one, and the effect is excellent. A good store name comes from the combination of various ideas. There are various ways to name a store. To get the best store name, we should consider all kinds of ideas, learn from each other and refer to each other. The more factors and ideas are considered in naming, the more effective the name will be. Good store names generally have the following characteristics:

1. The pronunciation is loud, and the listener has aesthetic feeling and pleasant to hear.

2. The shape should be good-looking, and the strokes should be concise and harmonious. At the same time, it should be easy to recognize and remember.