It was not clear exactly when the volunteers from inside and outside the park, then some young tourists, and later the foreign exhibitors, media reporters and even sweeping sanitation workers were all on their chest Long with a document, densely hung a series of badges. The beginning is a number of volunteers from different schools of the school badge, and later a large number of various pavilions hall style badge. On the last day of October 31, just at the Chilean Pavilion, the reporter first met a lady lady and pointed to the badge on the chest of a reporter. She even asked in Chinese: "Change? Change?" Aunt wearing sanitation workers clothing, excited to exchange badges. On the last day of Expo, the last exchange of badges with the last goodnight and the last service is the scene of the last exchange of badges in the park. Badges up to people, badge images and badge culture, has become the Expo left many people a deep impression.

     From the World Expo badge culture, you can see the bit by bit progressive progress.

     First, the concept of public aesthetic progress. Has been from the main stress practical, turn to begin to emphasize beauty. Many badges are worn on the body, while others are mainly used as a "logo", such as the university's school badges, but more are all kinds of colorful hall badges. Some of the motivations for wearing these exhibition pavilions are to express "which museum I have been to" and "which museum badge I have", but more just look good, feel beautiful, and demonstrate to show that they are beautiful A choice, a taste.

    Second, the progress of social exchange. The first sentence of the meeting is "eat it", which may be regarded as a helpless refraction of the age of hunger and cold. Now at the Expo, many people do not know each other, from tourists to volunteers to journalists to foreigners, because of the badge, but only one look, you can smile at each other. Originally strange people, suddenly because of a beautiful symbolic interpretation, as well as the pursuit of this common beauty, and feel a relaxed and cordial and warm atmosphere of modern civilization.

    Third, to mobilize incentives for progress. In decades of honor incentives and more than a decade of market incentives, today's managers find that the Expo badge culture reflects a culture of incentives. During the Expo, the park volunteer department has specially customized a set of "incentive badge" payment, very popular with young volunteers who really did fruit. After the World Expo, the head of Shanghai Civilization Office has started to consider how to incorporate the cultural incentive mechanism reflected in this badge culture into the long-term social mobilization and citizen participation mechanism in the future. This in itself is also a management improvement.

    From the public's progress, social progress to management progress, badge culture is the World Expo brought us an unexpected surprise.