The Olympic emblem originated in Athens, Greece. It was originally a round cardboard used to distinguish the identity of athletes, officials and news media. Some contestants pass on each other's good wishes by exchanging the round cards they wear, which leads to the custom of exchanging Olympic badges. Over the past hundred years, with the improvement of materials and the continuous increase of design styles, badges have become an important medium for people to cherish the Olympic memory, and also spread the Olympic spirit and culture in a vivid form. The so-called "small badge, big culture", badge collection, as an indispensable part of Olympic culture, has a broad mass base and social influence in the Olympic collection industry.

The "Beijing 2022 Olympic badge Culture Week" hosted by the Beijing Winter Olympic Organizing Committee was launched on the 17th at the Beijing 2022 official licensed commodity flagship store on the first floor of Gongmei building, Wangfujing Street, Beijing. A Beijing 2022 badge exchange center was also established at the opening ceremony. From the 17th, the badge exchange center will organize Olympic badge exchange activities every Saturday before the Beijing Winter Olympic Games and every day during the event.

Park Xuedong, director of the market development department of Beijing Winter Olympic Organizing Committee, introduced that Beijing Winter Olympic Organizing Committee initiated the "Olympic badge Culture Week", which aims to use the Olympic badge as the media to spread the Olympic spirit and the concept of preparing for the Winter Olympic Games, reflect the enthusiasm of the people to participate in and support the Winter Olympic Games, publicize and promote the franchise plan of Beijing Winter Olympic Games, and promote the development of Olympic badge culture. The Beijing 2022 badge exchange center, established on the 17th, is the official badge exchange center with the earliest opening time and the longest duration in previous Olympic Games, bringing new vitality to the Olympic badge exchange culture.

On the same day, the "surging ice and fire · Olympic badge Exhibition" also opened. According to Jin Jin, President of China Sports philately and Collection Association, this "surging ice and fire · Olympic badge Exhibition" has a total of 60 Olympic badge collectors from 12 provinces and cities across the country, produced 936 standard exhibition boxes and exhibited more than 9000 badges. It is by far the most professional and largest Olympic badge exhibition. The use of standardized exhibition mode to display Olympic badges is the first initiative of Chinese Olympic badge collectors, and provides Chinese wisdom and solutions for the dissemination of Olympic badge culture.

A machine placed at the opening ceremony attracted special attention. This is the first personalized badge making machine in Olympic history. As long as it is operated simply, it can laser your personal image onto the badge with the theme of the Winter Olympics, so as to get a unique, special commemorative and personalized badge with personal exclusive memory. Zhang Dan, the silver medal winner of figure skating double skating in the 2006 Turin Winter Olympic Games, demonstrated and made a personalized badge for everyone. She said it was a very interesting experience to connect herself with the beautiful memory of the Winter Olympics in a novel and unique form.

The Olympic motto badges, Olympic values badges and commemorative badges of the badge Exchange Center specially launched for the Beijing 2022 Olympic badge culture week also went on sale on the 17th. The Olympic motto badges are limited to 2022, the Olympic values badges are limited to 2022 sets, and the commemorative badges of the badge exchange center are limited to the flagship stores of Beijing 2022 licensed commodities, The molds of limited edition badges are displayed in the store at the same time.

Up to now, 662 badges have been listed in the licensed commodities of Beijing Winter Olympic Games. Among them, there are 342 unlimited badges and 320 limited badges, which are deeply loved by Olympic collection lovers.